Wednesday, February 10, 2010

Example of the Frankfurt School

I was a bit curious as to what the works of the Frankfurt school entailed, as it was discussed only briefly in our text and I found the concept of extreme commercialization intriguing. I went looking for some examples a bit ago... and subsequently forgot to post... whoops.

This is a piece by Theodor Adorno called 'Enlightenment as Mass Deception'. I found this quote particularly interesting after we read the article by Benjamin. It shows the profound effect that growing technology was having on, well, everyone:

"The whole world is made to pass through the filter of the culture industry. The old experience of the movie-goer, who sees the world outside as an extension of the film he has just left (because the latter is intent upon reproducing the world of everyday perceptions), is now the producer’s guideline. The more intensely and flawlessly his techniques duplicate empirical objects, the easier it is today for the illusion to prevail that the outside world is the straightforward continuation of that presented on the screen. This purpose has been furthered by mechanical reproduction since the lightning takeover by the sound film."

Source: http://www.marxists.org/reference/archive/adorno/1944/culture-industry.htm

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